New feminie Lingerie made just for men

Home.bt.com

Men, have you ever felt frustrated at the lack of sexy men’s lingerie available? Ever hoped for something more than a pair of white Y-fronts or brightly colored boxers?If so, clear out your underwear drawer because men’s particulars are about to get sexy.

HommeMystere has specialized in men's lingerie since 2008, and the company hopes to continue to fight stereotypes about what men should wear.

The retailer is now launching a new online store for men specializing in elegant lingerie designed and tailored for men, that ships worldwide.

"While our beautiful pieces look and feel like women's lingerie, they've been designed and tailored to fit the male body perfectly,” said a spokesperson.

Most men looking to experiment with feminine underwear, or even those who just prefer a soft silky fabric, might have to go to a women's underwear shop to find the right underwear.

However, HommeMystere's collection means that these men can now buy underwear that fit the male body perfectly.

The new online store was developed to meet an increasing demand, and the company explains that men's lingerie sits in an undefined territory deemed 'not exciting enough' for adult stores and 'too confronting' for mainstream retail stores.

As a result Australian couple Brent and Lara Krause created HommeMystere, an attempt to move away from the standard cotton ‘jocks’ and provide men with more options in the underwear department.

Source: http://home.bt.com/lifestyle/fashion-beauty/lingerie-for-lads-its-time-to-get-frilly-fellas-11363979817093