Israel Investing Nearly $3 Million in Homosexual Tourism
Israel’s Ministry of Tourism will invest NIS 11 million ($2.9 million) to promote homosexual tourism to the Jewish state.
The campaign will promote Israel as a liberal country that embraces members of the global LGBT community, and is aimed at increasing gay tourism throughout the year, not just during pride events in June.
“We’re building a plan for a long-term strategy,” said Israel’s Tourism Minister Yariv Levin. “Different organizations that we work with have marked the LGBT community as one that has significant potential for growth, and I certainly want to break into larger numbers than we have today.”